Diets don't decide your future. Your habits do.

Discover The Power Of Habits & Live A Life You Love

Losing weight isn't about cutting out food or killing yourself in the gym. It never lasts.

Results come down to your habits. Habits across all areas of life. Nutrition, movement, stress management, sleep and mindset.

We help you improve these in ways you enjoy, so that you can maintain them, and finally live the life you love.

built around all areas of your health.
Your Personalised Roadmap, Designed For High Impact

Focus On What Matters Most

When you first join our programme, we run you through our science-based behavioural assessment. This looks at your metabolism, history of dieting, behaviours around food (such as food guilt), and mental approach (such as self-sabotage).

Your behavioural assessment provides an extremely accurate picture of the habits that are most impactful for reaching your goals. Together with your coach, you'll discuss what you're willing, ready and able to work on.
We then put this into an action plan, with a list of the exact steps to take each day to get you to your goals as efficiently as possible.

Get Support When You Need It The Most

Make Progress, No Matter What Life Throws At You.

All of our coaching happens through our award-winning private coaching app. In it, you will find an intelligent food diary, bespoke workouts, in-depth course material, direct action plans, and daily check-ins.

You'll have everything you need to succeed right at your fingertips. And the best thing yet? We use your behavioural data in the app to understand exactly when you need more support or a proactive reach out. Before you even realise you do. That way, we keep you on track, no matter what life throws at you.

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Your Personal Coaching Team, Dedicated To Your Success

A Team Of Specialists Working Around You


Leo Judkins

Wellbeing Coach
Specialised in Change Psychology, Stress Management & Sleep
After a lifelong struggle with weight, Leo lost  35kg and kept it off.

Inspired to help others do the same, he became a nutritionist, resigned at the height of his 20-year corporate career and founded The Non-Diet Life. 
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Jon McLernon

Nutrition Coach
Specialised in Metabolic Health, Emotional Eating & Food Cravings
Coach Jon is a weight loss coach and emotional eating expert who has lost 45kg.

He uses the science of behaviour change to help clients improve their relationship with food for lasting results.
Andres Jon Leo

Andres Jimenez

Movement Coach
Specialised in Physical Activity, Everyday Fitness & Increased Mobility
At 27 Andres was diagnosed with arthritis. Since then he's become a specialist in physical therapy & nutrition.

He helps clients get healthy and strong, regardless of any restrictions they might have in their life.
Results Far Beyond The Scale

Life-Changing Results Designed To Last Forever